WeChat is a chinese social media platform, which operates in a similar way to facebook. Whereby you can see posts from people or groups that you follow or things you associate with. There are over 1.5 million WeChat users in Australia.
The client objective was to promote their brand and get more people to know about their services especially within the Chinese neighbourhood nearby. Given that WeChat is the most frequently used messaging app within the Chinese community in Australia. Link would like to utilise this platform to attract more Chinese speakers to use their services.
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Key inputs include:
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Drafting and creating content for WeChat to post on our behalf, advertising the Open Day event.
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Researching WeChat’s current presence globally, and within Chinese speaking Asian communities in Australia
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Creating and presenting an advisory brief to Link on WeChat, and how it’s services can be utilised by Link. This brief included:
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Illustrating the different types of accounts for business on WeChat
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A discussion on how online booking can be utilised by Link through WeChat
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Instructions and mechanisms on how to open a WeChat account in Australia, without a Chinese business number
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An estimated cost of opening up a WeChat business account.
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Strategy
Outputs
The client was pleased with our advisory brief, particularly in the inclusion and discussion of how Link can utilise WeChat in generating bookings. As Link is currently hiring Chinese speaking doctors, so they were excited to capitalise this through having a WeChat presence. Link was also pleased at our inclusion of an anticipated budget, given their limited resources as a not for profit.
Key outputs:
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WeChat brief was well received by client, with Link stating how they felt the brief helpful and informative.
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Link will bring WeChat brief to the next board meeting for further discussion and workshopping.
WeChat Open Day Post
