Background
Link Health and Community are a government funded community initiative created to support the health and community needs of the Monash Council Area, offering a vast range of vital health and community services. Currently, ‘Link’ is threatened by a false public perception that they are a ‘second-rate’ health service, and a general lack of awareness in the local community about the services they provide.
An open day took place on Monday, 26th September to build relationships within the local community through creative community engagement. Our strategic communication plan & implementation are focussed in 2 key areas; A social media strategy to promote the event, including content and targeted messaging & a long term engagement strategy to engage with currently latent publics, and provide Link staff with alternative communicative methods.
Work
Open Day
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Deliverables
Develop FB event page for the Batesford Hub Health and Wellbeing Day.
Develop social media strategy for the Batesford Hub Health and Wellbeing Day.
Create Facebook Ads manager Guide.
Create video urging people to take advantage of free dental screenings available at the Batesford Hub Health and Wellbeing day.
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Create WeChat content for Open Day and find out about how Link can potentially utilise this platform in the future.
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Develop photography briefing for the Batesford Hub Health and Wellbeing Day.
Create a long-term social media strategy, spanning over a period of two months. Include Facebook, Twitter and Instagram.
Create Loyalty Card program structure.
Create briefing paper for loyalty card program implementation.
Create Hootsuite demonstration to educate the Link team on how to best use Hootsuite.
Research and seek the best option for Link in using WeChat.
Attend Link Mulgrave Site on the 4th October for an overall briefing, where the Hootsuite demonstration, Loyalty Card Briefing and WeChat briefing will be presented the Link marketing team.
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